Privacy Policy | Wizard Fixx Digital Marketing & Automotive Services

1. Introduction

This Privacy Policy explains how Wizard Fixx collects, uses, and protects your personal information when you visit our website, engage with our digital marketing communications, or use our services. Our platform supports both digital marketing services for small and medium-sized enterprises and automotive repair and maintenance services for private and commercial vehicle owners in Finland.

By accessing our website, submitting forms, communicating with us, or using our services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this Policy, you should discontinue use of our website and services.

Wizard Fixx acts as a data controller for the personal data we collect directly from you via our website and related channels.

2. Information We Collect

We collect different types of information to provide and improve our digital marketing and automotive services, to manage customer relationships, and to enhance the user experience on our website.

2.1 Information you provide directly

When you interact with Wizard Fixx, you may provide us with the following categories of personal data:

Contact details such as your name, company name, role, email address, phone number, and preferred language.
Business information related to your company, including industry, size, website URL, marketing goals, and any details you include in enquiry or consultation forms for digital marketing services.
Vehicle and service information such as registration number, make, model, mileage, service history details, requested repair or maintenance services, preferred dates and times, and any notes relating to your vehicle.
Account and booking details if you create an account or manage bookings online, including login identifiers, service history, and communication preferences.
Communication content including messages sent via contact forms, email, live chat, or phone, feedback or reviews you provide, and information shared during consultations.
Billing and transactional information such as invoicing details, payment status, and service confirmations. Payment card data, if used online, is typically processed by secure third‑party payment providers and not stored directly by us.

2.2 Information collected automatically

When you visit our website or use our online tools, we automatically collect certain technical and usage information, for example:

Usage and device data including IP address, browser type and version, operating system, device identifiers, language settings, and the date and time of your visit.
Browsing behavior such as the pages you view, the time spent on each page, navigation paths, referral URLs (how you arrived on our site), and clicks on buttons, links, or forms (for example, navigation to Services, Booking, or Contact Us pages).
Approximate location data derived from your IP address, used primarily to understand from which regions our visitors access our services and to tailor language or content where appropriate.

2.3 Information from cookies and similar technologies

We use cookies, pixels, and similar technologies to recognize your browser or device, to remember your preferences, and to measure the performance of our website and marketing campaigns. For more information, see the section Cookies and Tracking Technologies below and our dedicated Cookie Policy.

2.4 Information from third parties

We may receive limited information about you from trusted third parties, for example:

Digital marketing platforms and analytics providers that help us understand campaign performance and audience behavior.
Business partners or referral sources that introduce you to Wizard Fixx for marketing or automotive services.
Payment and invoicing service providers that confirm payment status or billing information.

3. How We Use Your Information

Wizard Fixx processes your personal data for clearly defined and lawful purposes. The main uses of your information include:

3.1 Service provision and account management

To process enquiries and provide proposals for digital marketing services for your business.
To manage and confirm bookings for diagnostics, engine repair, brake service, tire replacement, and routine maintenance.
To create and manage online customer accounts, service histories, and preferences.
To issue confirmations, reminders, invoices, and other transactional communications.

3.2 Customer support and communication

To respond to questions sent via our Contact Us form, email, phone, or live chat.
To provide follow-up assistance related to your bookings, vehicle status, or marketing campaigns.
To request feedback, testimonials, or permission to feature anonymized case studies.

3.3 Marketing, personalization, and analytics

To send you relevant marketing communications, such as newsletters, campaign updates, or information on new services, where permitted by applicable law.
To personalize website content and recommendations, for example by highlighting relevant services such as Diagnostics or Tires based on your interactions.
To analyze website usage, campaign performance, and customer behavior in order to improve our digital marketing strategy and user experience.

3.4 Website improvements and security

To operate, maintain, and optimize the performance of our website and online tools.
To monitor and protect our systems against fraud, abuse, and security threats.
To generate aggregated or anonymized statistics that help us better understand service demand and user trends.

3.5 Legal and regulatory compliance

To comply with legal obligations, including accounting, tax, and consumer protection requirements in Finland and the EU.
To establish, exercise, or defend legal claims where necessary.

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to provide a smooth, secure, and personalized browsing experience. Cookies are small text files stored on your device that help us remember your actions and preferences over time.

4.1 Types of cookies we use

Strictly necessary cookies that are essential for basic website functions such as page navigation, secure areas, and form submissions (for example, booking and contact forms).
Performance and analytics cookies that help us understand how visitors use our website, which pages are most frequently visited, and how users move between sections like Services, Booking, and Contact Us.
Functional cookies that remember your preferences, such as language selection, previously entered details, or saved filters.
Marketing cookies that support digital marketing activities, including measuring advertising effectiveness and displaying relevant ads or content about Wizard Fixx across different platforms.

4.2 Managing your cookie preferences

When you first visit our website, you may be presented with a cookie banner or preference tool that allows you to accept or decline non-essential cookies. You can change your choices at any time by adjusting your browser settings or using the controls described in our Cookie Policy.

You can typically configure your browser to block or delete cookies. However, disabling certain cookies may affect the functionality or performance of the website, especially features related to booking and account management.

4.3 Third-party tools

We may use third-party analytics and advertising tools that place cookies or similar technologies on your device to collect information about your online activities over time and across different websites. These providers process data in line with their own privacy policies, and we encourage you to review those policies where relevant.

5. Sharing and Disclosure

Wizard Fixx does not sell your personal data. We may share your information only in limited circumstances and with appropriate safeguards in place.

5.1 Service providers and partners

We may share your personal data with carefully selected third parties that support our operations, for example:

Website hosting, IT, and security providers.
Digital marketing and analytics platforms that help us analyze traffic and optimize campaigns.
Customer relationship management (CRM) and communication tools used for appointment scheduling and customer support.
Payment service providers and invoicing systems for processing transactions.

These parties are only given access to personal data necessary to perform their services on our behalf and are required to protect your data and use it solely according to our instructions and applicable law.

5.2 Legal requirements and protection of rights

We may disclose your information where required to do so by law or where we believe that such action is necessary to:

Comply with legal obligations, regulatory requirements, or lawful requests from authorities.
Protect the rights, property, or safety of Wizard Fixx, our customers, or others.
Detect, prevent, or otherwise address fraud, security, or technical issues.

5.3 Business transfers

If Wizard Fixx is involved in a merger, acquisition, asset sale, or other business transaction, your personal data may be transferred as part of that transaction. In such cases, we will take reasonable steps to ensure that the receiving party continues to process your data in a manner consistent with this Privacy Policy.

6. Data Security Measures

We take the protection of your personal data seriously and implement appropriate technical and organizational measures designed to safeguard it against unauthorized access, loss, destruction, or alteration.

6.1 Technical measures

Use of secure connections (HTTPS) for our website to encrypt data transmitted between your browser and our servers.
Protection of systems and databases with access controls, authentication, and logging.
Regular maintenance and updates of our infrastructure and software to address security vulnerabilities.

6.2 Organizational measures

Limiting access to personal data to employees and service providers who need it for their work and who are bound by confidentiality obligations.
Internal guidelines and awareness regarding data protection and secure handling of customer information.
Procedures for responding to potential data protection incidents in accordance with applicable law.

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the internet or method of electronic storage is entirely risk‑free. We cannot guarantee absolute security but continuously work to minimize risks.

7. Your Rights and Choices

As an individual located in Finland or elsewhere in the EU/EEA, you have specific rights under applicable data protection laws, such as the EU General Data Protection Regulation (GDPR). Subject to certain conditions, your rights may include:

Right of access – You can request confirmation of whether we process your personal data and obtain a copy of the data we hold about you.
Right to rectification – You can ask us to correct or update inaccurate or incomplete personal data.
Right to erasure – You can request deletion of your personal data where there is no longer a legal basis for us to process it.
Right to restriction of processing – You can ask us to restrict the processing of your data under certain circumstances.
Right to data portability – You may request that we provide your personal data in a structured, commonly used, and machine‑readable format or transmit it to another controller, where technically feasible.
Right to object – You can object to certain types of processing, including direct marketing. Where you object to direct marketing, we will stop using your data for that purpose.
Right to withdraw consent – Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

7.1 Managing communication preferences

You can manage your marketing preferences by using the unsubscribe link included in our marketing emails or by contacting us directly using the details in the Contact Information section. Even if you opt out of marketing communications, we may still send you non‑marketing messages related to your bookings, account, or legal notices.

7.2 Exercising your rights

To exercise any of the rights described above, please contact us using the details provided in the Contact Information section and clearly describe your request. We may need to verify your identity before fulfilling your request to protect your privacy and security.

You also have the right to lodge a complaint with your local data protection authority if you believe that our processing of your personal data violates applicable law. In Finland, this is the Office of the Data Protection Ombudsman.

8. Contact Information

If you have any questions, concerns, or requests relating to this Privacy Policy or our handling of your personal data, you can contact Wizard Fixx using the details below:

Wizard Fixx
Website: https://wizardfix.com/
Preferred contact: please use the form on our Contact Us page for privacy‑related enquiries.

When contacting us about your data protection rights, please provide sufficient information for us to identify you and understand your request. We will do our best to respond within a reasonable timeframe and in accordance with applicable data protection laws.

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or technical developments. The latest version will always be available at this page, and the "Effective date" at the top indicates when the Policy was last revised.